AAPT Sydney

AAPTs office for over 800 staff at World Square in Sydney is a vibrant, innovative workplace, BrandCulture saw the opportunity to convey AAPT's status as a beacon of technology. There is a the natural flow of information in and out of this environment and this office is in a prominent and visible location at the new heart of Sydney's CBD.

The graphic use of digital binary code 1's & 0's strategically positioned across all six levels and all four corners internally creates a deep, illuminated visual vortex at night, drawing the eye in and elevating AAPT to iconic status from vantage points around the city.

Related Projects
AAPT Brisbane, AAPT Glebe & AAPT Wayfinding